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This is the plan. Once google have verified the advertisers, they can ‘help users understand the source of the advert’ by replacing the mini Ad icon with the ad

• ignoramous 6y ago
  > ...with the advertisers’ favicon, to increase transparency. My mom thinks any URL with a padlock next to it is über secure [0][1] and that she can give her bank details without worry. [0] https://zeltser.com/padlock-and-favicon-confusion-in-browsers/ https://zeltser.com/padlock-and-favicon-confusion-in-browser... [1] https://support.cloudflare.com/hc/en-us/articles/200170416-What-do-the-SSL-options-mean-#h_4e0d1a7c-eb71-4204-9e22-9d3ef9ef7fef https://support.cloudflare.com/hc/en-us/articles/200170416-W...
  • shawnz 6y ago
    This is why Chrome and Firefox changed it to a grey padlock instead of a green one https://blog.chromium.org/2018/05/evolving-chromes-security-indicators.html https://blog.chromium.org/2018/05/evolving-chromes-security-...
• Viliam1234 6y ago
  Increased transparency would be having "Advertisement" (no abbreviation) and the advertiser's icon. Replacing "Ad" with advertiser's icon is simply a method how not to display "Ad". I expect that many icons will not be company logos, but rather something that seems like it would normally appear in a web page: a small arrow, a tiny dot, a thumb-up, etc. Then the Google will have credible deniability: hey, we didn't make the icon, the advertiser did, blame him. But of course they are the ones who refuses to display "Advertising" clearly.