That article seems to have some /very/ bad advice shifting away from R&D. Did they not remember what happened to everybody else who did that? Eventually overtak

That article seems to have some /very/ bad advice shifting away from R&D. Did they not remember what happened to everybody else who did that? Eventually overtaken when they got comlacent. They all thought themselves the controller of matured markets or the emerging ones as a completely separate domain. They thought wrong. There is no guarantee that R&D will get thr same raw returns or even stay on top of the market but neglecting it from trying to not cannibalize their own markershare has proven a fatal mistake to companies. Even being an "also ran" is better than getting your lunch eaten when the next new thing comes along.