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It feels like a marketer trying to use what they learned in school to sell a programmer a framework. If you replace "architecture" with "vehicle" it could be a
by aspaceman 6y ago
It feels like a marketer trying to use what they learned in school to sell a programmer a framework. If you replace "architecture" with "vehicle" it could be a car commercial. You build up this idea of a person, then the person reading feels if they bought the item, they could be that person. In this case someone who's not "limited by yesterday's technology decisions".
Whoever it is sure ain't a good marketer. They really don't know who they're marketing to - some people respond really negatively to this type of copy.
- Hasu 6y agoThey aren't selling to individual programmers, they're selling to CTOs and other executives, the people who have the power to make spending decisions on which cloud solution to use. "Whoever it is sure ain't a good marketer. They really don't know who they're marketing to" Or maybe they are a good marketer, and you're the one who doesn't know who they're marketing to? I am not in marketing, but products with ad copy that doesn't entice me at all make billions of dollars.