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What about a side-dish as a marketing tool, to get people interested in your main-dish. This is the approach we are taking with my current start-up. We have a
by pedalpete 7y ago
What about a side-dish as a marketing tool, to get people interested in your main-dish.
This is the approach we are taking with my current start-up. We have a simple entry point, integrating with the apps, and wearables people currently use. But we don't like anything in the market currently for really solving the problem, so while we build out our own hardware, we're building the app, which is a side-dish, but has it's own revenue stream too.
I'm sure there are other businesses that have done this, can anyone give examples of side-dishes that turned into main-dishes?
- noahbragg 7y agoI like this plan! I think a lot of side dishes can turn into main dishes. Obviously you have to think wisely about what your starting with and make sure there are some possibilities for how it could become bigger and become its own thing. I'll have to think more about examples.
- tixocloud 7y agoThis is a valid approach and is commonly used even with large enterprises. It's also the route we're taking with our startup as it lowers the initial friction and allows you to build out credibility. This is also the approach I used when working in consulting - effectively, you're looking for a small ask/commitment before making the big jump. Good example could be Intercom which is broadly expanding it's offering.