I think the thing you missed from the 'all they had to do' list, was make a product that a large audience could afford. I think Zuckerberg said at the last FB

I think the thing you missed from the 'all they had to do' list, was make a product that a large audience could afford. I think Zuckerberg said at the last FB conference their aim with the Quest was to get 10,000,000 sold because that's the tipping point to a self sustaining app ecosystem. Software is worth making, so hardware is worth buying, so software is worth making... etc They had zero chance of achieving this at their price point.