Amazon or AWS? I think amazon has tried everything big data for maximizing their revenue and reducing costs. They are probably an ad platform now more than eCom

Amazon or AWS? I think amazon has tried everything big data for maximizing their revenue and reducing costs. They are probably an ad platform now more than eCommerce. AWS is now the profit center for amazon. Storage is a part of the strategy but they are moving to serverless. They are pros at hosting X so they offer it as a service. Kafka, Hbase, spark, etc.