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Yes this works, for the right customers. We sell a B2B platform for our business and our price point starts at $499/Month (even though we are considering addin
by codegeek 6y ago
Yes this works, for the right customers.
We sell a B2B platform for our business and our price point starts at $499/Month (even though we are considering adding cheaper options but that is a whole diff. discussion). Whenever a trial customer signs up, our sales rep. reaches out and tries to talk to them to understand how we can help them and if we are the right fit. It is not necessarily about maximizing profits but ensuring that we are the right fit for them and vice versa because they will otherwise leave anyway. Our platform is complex which means we also need to ask a lot of questions to ensure the prospect sees and understands the value proposition. It is not one of those dead simple SAAS where you signup and can start using it with just 2-3 features (even though if I could, I would love to be running such business, lol).
Btw, this is something our company battles with all the time on whether to try and reduce some of the touchpoints but for that, we need to do a hell of a lot more work on automated onboarding etc which is difficult for smaller companies with low volumes of leads.