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Netflix's UI, more specifically, is anti-Search. Search is a binary proposition. Netflix either has the content you're searching for, or it does not. Because N
by ChefboyOG 6y ago
Netflix's UI, more specifically, is anti-Search.
Search is a binary proposition. Netflix either has the content you're searching for, or it does not. Because Netflix is optimizing for total time spent on platform, this is a bad proposition, from their perspective.
That's why the Netflix home screen has become a circus of autoplaying videos, "recommended for you" queues, and "watch it again." The goal, from a UX perspective, is to stimulate you into watching something you didn't come there wanting to watch.
- vel0city 6y agoYou say its anti-search, but its like three button presses on my Roku to get to the search menu which seems pretty fast and accurate. Its one click to get to the search box in the Windows app. I've never had a hard time trying to search for a specific title.
- glennpratt 6y agoMy family uses Netflix via Chromecast, so our UI is a phone or tablet app. Search is literally the second button after Home and works fine. One consideration, maybe your TV app is the problem. Personally, this is why I don't use TV apps.