E-commerce at scale is a lousy margin business. Walmart can’t turn a profit from it. Amazon doesn’t. If you are Google why would you try and compete with them?

E-commerce at scale is a lousy margin business. Walmart can’t turn a profit from it. Amazon doesn’t. If you are Google why would you try and compete with them? You already have sentiment analysis down as people search your site daily and use android to upload your life photos to their servers for analysis. Then you have Transaction data in their email you can analyze. I think google is smart to let these other companies slug it out and to play tech partner to struggling brands.