I think the general direction here is that if unethical behavior leads to positive stimuli and there aren't some negative stimuli as a counterweight you simply

I think the general direction here is that if unethical behavior leads to positive stimuli and there aren't some negative stimuli as a counterweight you simply end up with general demoralization of society and even more unethical behavior. Examples of positive stimuli that may drive unethical behavior: - short term profit - gaining market position - getting to next VC round / not getting fired Examples of possible negative stimuli to be used as a counterweight: - quick and effective legal consequences/process for - same rules for everyone (no matter corp size, political connections, race etc) - social rejection (also from future business partners) IMO a very big problem is the continuing devaluation of "truth" and the increased accent on sensation/emotions that I see in the media and corporate/social circles. Just my two cents.