3 ms·

[I was wrong, ignore]

• mardifoufs 7y ago
  It says on the linked wiki page: "The campaign is credited with reducing litter on Texas highways roughly 72% between 1987 and 1990" So it seems to have worked very well!
  • npunt 7y ago
    Apologies I stand corrected! No idea how I missed that. Thanks!
  • conductr 7y ago
    1980s kid & have lived in Texas my whole life. The slogan had a instant impact on behavior. Litter was a pretty bad problem. I remember it was common behavior to just toss stuff out the window while driving. Drink can/bottle, wrappers, cigarette butts, pretty much anything; some people would even dump trash on the side of the highway. It got a lot better and fairly quick so I believe the 70%+ stat mentioned. While I'm on this train of thought. Most/many trucks in Texas had a gun rack with a rifle or two hanging across the rear window. Nobody wore seat belts until kids my age were taught to go home and nag their parents through PSA/Sex Ed/DARE style school lessons. It ended up being pretty effective.