Nothing is fully automated. At their scale even if a small fraction of their users need manual intervention that's a lot of work. I'm sure they didn't freeze th

Nothing is fully automated. At their scale even if a small fraction of their users need manual intervention that's a lot of work. I'm sure they didn't freeze their feature set 10 years ago - they have a feature backlog for sure. On top of that they appear to have an ios, android, and web app. At their scale they need an infrastructure team just to keep the plumbing working. Their administrative back end is at least as complex as their user facing front end, and probably is also constantly generating feature requests. We are easily up to 30 engineers and more support people. That means accounting, HR, managers, payroll. The beast grows.