Discoverability is a huge deal. Looking for new, interesting projects? You know where to go. It's the reason Etsy is very popular. Could sellers open their own

Discoverability is a huge deal. Looking for new, interesting projects? You know where to go. It's the reason Etsy is very popular. Could sellers open their own Shopify stores in order to have more control over their storefronts? Of course, but they lose out on the search feature that Etsy provides, as well as the trust that buyers associate with these larger platforms.