H-E-B also uses state-pride in their marketing campaigns and store branded products. https://www.eater.com/2018/12/11/18133776/heb-texas-origin-cult-following

H-E-B also uses state-pride in their marketing campaigns and store branded products. https://www.eater.com/2018/12/11/18133776/heb-texas-origin-cult-following https://www.eater.com/2018/12/11/18133776/heb-texas-origin-c...