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The 'Army of One' ads also had people with helmets with visors wherein you couldn't see they eyes of the person, they looked like storm troopers - it's the only

by jariel 7y ago

The 'Army of One' ads also had people with helmets with visors wherein you couldn't see they eyes of the person, they looked like storm troopers - it's the only military ad I've really taken umbrage with. There were 'pre-movie' recruiting ads in Texas movie theatres with knights fighting dragons that turned into Marines that I though was really hilarious and pathetic, but it wasn't 'bad' just tacky. There were some other ads something along the lines of 'They called me a loser High School, but now I'm doing this and this' or whatever - which is in some way ok (most people feel like 'outsiders' in HS and teens yearn for self improvement), but maybe a little sketchy. The Army is really serious stuff, it's ok to hint at adventure, self-improvement, fraternity but at the core it must appeal to 'duty' and or kind of communitarian obligation/commitment or it's the wrong message. The individual tactics used by some recruiters are kind of deplorable, I do think however recruiters should be allowed in schools legally, just like any other employer.

Psyladine 7y ago
>The Army is really serious stuff, it's ok to hint at adventure, self-improvement, fraternity but at the core it must appeal to 'duty' and or kind of communitarian obligation/commitment or it's the wrong message. https://i.imgur.com/tzG3VXq.jpg https://i.imgur.com/tzG3VXq.jpg
- munk-a 7y ago
  If that is a real Ad I love it. I also think more mundane army portrayals like this helps to defuse US separatist extremist groups while visor down or active combat portrayals fuel that fire.
  - RandomBacon 7y ago
    Once I read the "because we say so" part, I was convinced it wasn't legitimate. Also, the paragraph below that is quintessential mumbo-jumbo.
  - fearingreprisal 7y ago
    Why exactly would 'US separatist extremist groups' ( how many of these can you name? ) and secessionist groups be interested in joining the federally run US army? Wouldn't mundane army portrayals just appeal to their sense of dissatisfaction with a society that many already see as far too passive? Or, as you so smugly put it, 'fuel that fire'. You forgot to mention Cheeto Hitler in your post. There's still time to edit though, so it's okay.
    - true_religion 7y ago
      Many separatists groups believe the federal government is too powerful and is aggressively conspiring to oppress them. A vicious looking well equipped military just feeds into these notions. On the other hand, portrayals of the army as merely builders and farmers in uniform would defuse their fears.
- fearingreprisal 7y ago
  I sure hope that on the day China puts boots on US soil, there are enough people left who aren't as much of an intellectual titan as whoever made this picture.
dylan604 7y ago
More recent versions have kids in high school being highlighted as leaders in their school going on to being leaders in which ever military branch it is running this campaign. Or the version of the kids having the conversation with their parent trying to convince them of their decision to join the military in the juxtaposed positions. Essentially, they've gone from being a broad "look how cool we are" to a much more personally identifying position of the younger recruits. I think they learned a lot from the "Army of One" fiasco and took marketing/PR seriously.

by jariel 7y ago

Psyladine 7y ago

>The Army is really serious stuff, it's ok to hint at adventure, self-improvement, fraternity but at the core it must appeal to 'duty' and or kind of communitarian obligation/commitment or it's the wrong message. https://i.imgur.com/tzG3VXq.jpg https://i.imgur.com/tzG3VXq.jpg

munk-a 7y ago
If that is a real Ad I love it. I also think more mundane army portrayals like this helps to defuse US separatist extremist groups while visor down or active combat portrayals fuel that fire.
- RandomBacon 7y ago
  Once I read the "because we say so" part, I was convinced it wasn't legitimate. Also, the paragraph below that is quintessential mumbo-jumbo.
- fearingreprisal 7y ago
  Why exactly would 'US separatist extremist groups' ( how many of these can you name? ) and secessionist groups be interested in joining the federally run US army? Wouldn't mundane army portrayals just appeal to their sense of dissatisfaction with a society that many already see as far too passive? Or, as you so smugly put it, 'fuel that fire'. You forgot to mention Cheeto Hitler in your post. There's still time to edit though, so it's okay.
  - true_religion 7y ago
    Many separatists groups believe the federal government is too powerful and is aggressively conspiring to oppress them. A vicious looking well equipped military just feeds into these notions. On the other hand, portrayals of the army as merely builders and farmers in uniform would defuse their fears.
fearingreprisal 7y ago
I sure hope that on the day China puts boots on US soil, there are enough people left who aren't as much of an intellectual titan as whoever made this picture.

dylan604 7y ago

More recent versions have kids in high school being highlighted as leaders in their school going on to being leaders in which ever military branch it is running this campaign. Or the version of the kids having the conversation with their parent trying to convince them of their decision to join the military in the juxtaposed positions. Essentially, they've gone from being a broad "look how cool we are" to a much more personally identifying position of the younger recruits. I think they learned a lot from the "Army of One" fiasco and took marketing/PR seriously.