There are industries - alcohol, cigarettes, gambling - whose products can have a major negative impact on the lives of people. So major that most societies have

There are industries - alcohol, cigarettes, gambling - whose products can have a major negative impact on the lives of people. So major that most societies have created strict regulations and a system of abuse prevention and treatment to protect people. To some small extent the same applies to gaming. We have, for instance, laws that prohibit resellers from selling violent games to minors. Do you then think it's so improbable that societies in the future treat the addictiveness of gaming as the addictiveness of alcohol or cigarettes? I can, for example, imagine a future where game boxes have bright and imposing stickers about the dangers of excessive gaming. So what I am saying is that the industry must keep having serious discussions about the ethical, social and psychological implications of gaming - otherwise populists and crooks will set the tone and agenda.