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The key strategic asset is the unbeatable user experience and the core functionality The number of apps, which Apple mentions frequently in their ads, is one o

The key strategic asset is the unbeatable user experience and the core functionality The number of apps, which Apple mentions frequently in their ads, is one of Apple's key strategies to bring people in to make a purchase. You can't really say that the "unbeatable user experience" is as key because you don't experience that until you've made the purchase and used it for a while, and you'll never find out if it's unbeatable until you've used something else. Something like number of apps is easy to compare when making a decision among platforms, just like screen size is easy to compare, because it's a number. Unless you're in the lead on the specs, you downplay or don't mention specs because the numbers are not subjective like "unbeatable user experience" is. Number of apps is one of the few objective measurements Apple continuously uses when doing comparisons.

forensic 16y ago
Most people try Apple products first, and THEN buy them. They try them out at the store or they play with a friend's. This is the common pattern. Have you ever been to the Apple store? It's one big room full of people playing with iPads and iPhones The user experience is unbeatable and everyone knows it, the non-techies just don't call it "user experience". But they play with the iPad/iPhone/iPod and then they play with a few other competitors and the difference is beyond obvious. And this keeps them sticking with Apple. Especially with phones -- everyone has tried blackberries, androids and iPhones because it's so easy to try out other people's phones. There are a few really nice android phones that are as beautiful as the iPhone but they are rare - it's rare to run into a person with one of them. Most of the non-iPhone phones people own are ugly pieces of crap. This is negative advertising for the Android/Blackberry platform. Blackberries in particular are incredibly unintuitive on the first usage, while typical Android phones (admittedly cheap, but no one talks about the price at a party) suffer from blurry screens and clunky animation.

forensic 16y ago

Most people try Apple products first, and THEN buy them. They try them out at the store or they play with a friend's. This is the common pattern. Have you ever been to the Apple store? It's one big room full of people playing with iPads and iPhones The user experience is unbeatable and everyone knows it, the non-techies just don't call it "user experience". But they play with the iPad/iPhone/iPod and then they play with a few other competitors and the difference is beyond obvious. And this keeps them sticking with Apple. Especially with phones -- everyone has tried blackberries, androids and iPhones because it's so easy to try out other people's phones. There are a few really nice android phones that are as beautiful as the iPhone but they are rare - it's rare to run into a person with one of them. Most of the non-iPhone phones people own are ugly pieces of crap. This is negative advertising for the Android/Blackberry platform. Blackberries in particular are incredibly unintuitive on the first usage, while typical Android phones (admittedly cheap, but no one talks about the price at a party) suffer from blurry screens and clunky animation.