I think the segmentation is reasonable enough for typical users. Any basic user just looking for something like a desktop would only see the Ryzen 3/5/7/9 deskt

I think the segmentation is reasonable enough for typical users. Any basic user just looking for something like a desktop would only see the Ryzen 3/5/7/9 desktop SKUs, and those have a pretty sensible and intuitive segmentation. Even within each segment, the 3xxx(_/X) setup (looking at Zen 2 SKUs) seems like it makes sense. Higher numbers in the last 3 digits have more cores/higher speeds, and the X version of a given processor has higher clocks. I think that would be intuitive enough for any random person to figure out pretty quickly.