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I wondered if this was Google Express but ... nope, seems like that closed and morphed into something else [1]. I know a lot of people joke about Google shuttin
by reggieband 7y ago
I wondered if this was Google Express but ... nope, seems like that closed and morphed into something else [1]. I know a lot of people joke about Google shutting down projects or aggregating disparate projects poorly but I actually think it is comical at this point. It makes me think of other recent attempts to coalesce businesses like combining their music subscription services YouTube music premium, YouTube Red and Google Play Music.
It just feels like Google keeps squandering its brand. It's like they try to break into a market (e.g. Express for shopping, Hangouts for video chat) and fail to gain sufficient traction so they shut down the attempt only to spin it up again with a new brand.
It seems Google's ineptitude at creating successful brands is causing it to continual create bad products. Instead of just sticking with a brand and growing/improving it incrementally over time they throw it away. That leaves them back at square one trying to gain traction with a brand new product with its own set of issues.
1. https://techcrunch.com/2019/09/11/google-express-to-close-in-a-few-weeks-will-become-part-of-google-shopping/ https://techcrunch.com/2019/09/11/google-express-to-close-in...