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The ad is very good, but it is also very patronizing. Most smokers know it’s bad, the problem is it’s an addiction. In a way, the ad is very honest, because say

• yumraj 7y ago
  > Most smokers know it’s bad, the problem is it’s an addiction. Yes it's addictive, but the first step towards quiting is accepting, or rather convincing yourself, that you need to quit now! This ad is a step towards that, making people realize that they need to quit. Once that threshold is crossed, rest follows at it's own pace.
  • oxymoran 7y ago
    That’s like telling someone that depressed to just realize they are depressed and to stop being depressed. Realizing that you need to quit is not some sort of magick. I think that almost all smokers know that they need to quit. Further the problem is staying quit. Smokers quit all the time but then relapse.
• goda90 7y ago
  It's not about telling them its bad. It's about twisting their perspective to maybe give them a kick to take action. The kids give them a pamphlet with a hotline. That's trying to get them resources to fight their addiction, not saying "why don’t you just stop your addiction".
• kodablah 7y ago
  > the problem is it’s an addiction Not exclusively in my experience. Sometimes it's about enjoyment, as is the case with many vices. For many, the consequences are known, and the trade off is consciously chosen (and maybe hedged, e.g. with lowered frequency).
  • pessimizer 7y ago
    That addiction and enjoyment are highly related should go without saying.