Search engines are very good at finding things, it seems less important than ever what your site's name actually is. The proliferation of extensions is also an

Search engines are very good at finding things, it seems less important than ever what your site's name actually is. The proliferation of extensions is also annoying: I don't like remembering that "abc.net" is completely different than "abc.com". I think it would make (slightly) more sense if acquiring "abc.<anything>" at least meant you couldn't ever register "abc.<anything-else>", as then the only purpose of the extension is to identify who manages your domain. Personally, if I see an organization with a "special" new TLD, I won't be impressed. I'll only consider them foolish for dropping half a million bucks, and assume that they mismanage their money in other ways (i.e. bad investment, steer clear).