It really depends on what you're trying to do with Social Media. I tried for years to get a small business' Twitter account to take off with no success. But I

It really depends on what you're trying to do with Social Media. I tried for years to get a small business' Twitter account to take off with no success. But I also created a personal Twitter account for political musings and it had 10 times more followers than the business account in a few months, and literally hundreds of times more engagement. I don't think anyone is actually "good at social media" as it's constantly changing. I just think you have to take the right approach to whatever you're trying to do, and also be lucky.