>Isn't rebranding what companies do when they run out of ideas (one of my old employers changed its name at least 3 times because... why? This is what I figure

>Isn't rebranding what companies do when they run out of ideas (one of my old employers changed its name at least 3 times because... why? This is what I figure. That or they want people to forget about lousy things they've done. Dunno if it was ever true, but hearing the rumour that Kentucky fried chicken switched to KFC to avoid being associated with fried chicken and the health issues surrounding trans fats that were a big deal at the time sort of stuck with me. Personally, I'd trust the company that's kept the same boring name for a decade over one that's renamed themselves several times in the same period.