These are possibly "controversial" posts tagged as such because of it received a variety of positive and negative reactions. And no mystery as to "why". They w

These are possibly "controversial" posts tagged as such because of it received a variety of positive and negative reactions. And no mystery as to "why". They want you to click on that conversation. Perhaps you visit the news site generating a click. Now you're all wound so you scroll some more, see some more ads, and get stuck posting another comment, more ads, more clicks, etc.