Pure speculation but: "Zeit" is a super common German word. So if you want to protect your brand internationally but there's a major newspaper in one of the big

Pure speculation but: "Zeit" is a super common German word. So if you want to protect your brand internationally but there's a major newspaper in one of the biggest economies that is also called exactly "Zeit" - that's kind of bad. Vercel is much more unique. You can't get https://twitter.com/zeit https://twitter.com/zeit because it's the newspaper. You can't get zeit.de because it's the newspaper. You could get zeit.com but you'd compete with the newspaper for it. Picking a brand that doesn't have as much baggage could be convenient down the line.