I think this is what they're planning. I note that they have made very slow progress on their on-site platform bits (and actually hurt them in many ways by redu

I think this is what they're planning. I note that they have made very slow progress on their on-site platform bits (and actually hurt them in many ways by reducing virality) but are constantly improving their off-site stuff, like Like stream stories, the share widgets, and the FB Comments widget. This makes me think their medium to long term strategy is to convert the entire web into a sellable FB ad unit, rather then get everyone to spend their time on FB directly. I know the logic is a bit strange here but I can't find any other reasoning for their actions.