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After the renaming you mentioned of NL, was there any lasting measurable business effect such as change in turnover, profit, new customers, anything at all?
by throwaway_pdp09 7y ago
After the renaming you mentioned of NL, was there any lasting measurable business effect such as change in turnover, profit, new customers, anything at all?
- ghaff 7y agoI have no idea. They did it decades ago. I will say that it's easy to say that none of this stuff matters at all. And it's very hard to quantify among a zillion other variables. Is it crucial in the grand scheme of things? Probably not. But things like brand awareness and brand perception can matter--at least at the margins.