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Yeah, a rebranding will always sound weird at first. The question is whether the upside is better in the long-term - time will tell. Vercel does sound good (tho
by kugelblitz 6y ago
Yeah, a rebranding will always sound weird at first. The question is whether the upside is better in the long-term - time will tell. Vercel does sound good (though does sound close to parcel for me and also reads like vermicelli a bit).
For "Zeit" I am biased, since I speak German and it translates to "time" (and there's a large circulation newspaper called "Zeit"... well, actually "Die Zeit" which reads funny in English - but actually fits for this rebranding :-) ).
When "Open BC" (Germany's LinkedIn, BC stands for Business Club) renamed itself to "Xing" 14 years ago, it felt really weird to me. Though I think by now most people on the Xing platform won't even remember the old name. And in 5 years time, people who weren't even born when it was rebranded will start joining the platform.
- p1lonn 6y agoHmmm, perhaps they had a trademark issue in Germany? That explains a rebrand cleanly. Of course they did.
- kugelblitz 6y agoHm, not sure how big of an issue that could be. Though, yes, it might pop up sometime in the future. Similar to Apple - "Apple Corps (owned by Beatles) vs. Apple Computer": https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer "As a condition of the settlement, Apple Computer agreed not to enter the music business, and Apple Corps agreed not to enter the computer business."
- PKop 6y ago>For "Zeit" I am biased Biased which way, did you think it was good or bad?
- kugelblitz 6y agoNeither, really. Just for me it has a meaning already. Like if a service is called "Time" or "Hour". It's not bad or good, I just already associated with something else.