I help run a small all-volunteer non-profit that advocates for trail access for mountain bikes (CRAMBA - https://cramba.org https://cramba.org), along with trai

I help run a small all-volunteer non-profit that advocates for trail access for mountain bikes (CRAMBA - https://cramba.org https://cramba.org), along with trail maintenance, design, building, etc. I've found the best way to get a good response on social media for promoting our topics is to have them be relevant to the audience. Literally, posts and things that are stuff people are interested in (new trails, COVID-19 closure info, trail conditions, asking what they did on the trails this past weekend) get very good engagement and they get info out there. Stuff that's only peripherally related trying to gain likes and followers and whatnot just seem... meh. So, the short answer to what works for us? Not trying to game things and providing actual, nice content. It also keeps our audience very focused.