It's not that different from other social endeavors. If you don't have existing social connections, meaning people don't know who you are, it's tough. If you're

It's not that different from other social endeavors. If you don't have existing social connections, meaning people don't know who you are, it's tough. If you're already "famous" you could be posting third-rate content and get decent engagement. Even if you get a few posts to go viral it doesn't help you in the big scheme of things if you cannot convert it into a relationship. At the end of the day it's all people on the other side. Think how to get them to like YOU, not your posts.