That's a pretty narrow definition of loyalty. You are assuming that it's just a thing bought with money. You can be loyal to the values that your company repre

That's a pretty narrow definition of loyalty. You are assuming that it's just a thing bought with money. You can be loyal to the values that your company represent or the values you expect it to hold. A company that behaves callously doesn't reflect well on the employees that represent it. These employees may have higher expectations of what their company behaviour should be. You don't need to reward people with money for them to defend that.