Yeah, exactly. Make a pair of canvas basketball boots covered in pictures of unicorns and sell them to the 200 people that are desperately in love with unicorn

Yeah, exactly. Make a pair of canvas basketball boots covered in pictures of unicorns and sell them to the 200 people that are desperately in love with unicorns and have always wanted a pair of canvas basketball boots covered in them. Much easier (/cheaper!) than making a bad copy of a pair of Nike Jordan and trying to sell them to everyone already buying Jordan's. In other words, start a small, high-engagement Instagram account that photoshops baseball caps and jerseys onto cats, then do something similar again and again, then start leveraging your audience into the more generic offerings after... You liked this, then try this as well.