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EDIT: Not sure why, but from the article: > Vercel strongly connects to the words versatile, accelerate, and excel.
by tango12 6y ago
EDIT: Not sure why, but from the article:
> Vercel strongly connects to the words versatile, accelerate, and excel.
- choward 6y agoThat's just marketing speak. It doesn't actually explain why they changed their name.
- CPLX 6y agoI mean it’s a complete and total wild ass guess but the obvious reason to change one’s name is if you’ve identified another entity that is using that name in a way which could prevent you from global exclusive use of the brand. It’s the kind of thing that could easily have come up in due diligence for the large recent investment.
- kernelsanderz 6y agoDoing a quick search of TESS2 for trademarks look they already have the trademark registered for ZEIT (registered in 2017). So it was probably for other reasons. Which is a shame, because Zeit is very concise, easy to remember, and has a strong brand today - at least with their initial audience. Sounds like they're trying to go for a more corporate customer with their new name.
- CPLX 6y agoIt’s a big world out there.
- adim86 6y agoYeah but that's why they chose Vercel not why the name ZEIT had to be changed in the first place
- DagAgren 6y agoI connected it to none of those words. Instead, I connected it to a) some kind of telephone company that is dodgy b) incels.
- Nextgrid 6y agoVercel sounds like something about vermin and incels.
- RonanTheGrey 6y agoLmao... this is what I heard when I read the word the first time too. "Incel..?"
- mikro2nd 6y agoSelf-delusional marketingspeak. To me 'Vercel' sounds like a brand of cheap batteries.
- neutronicus 6y agoAnd to me it sounds like a plasma-physics simulation package running on supercomputers. \shrug\
- ljm 6y agoSounds boring and enterprisey to me.
- BossingAround 6y agoBatteries is what came to my mind. Like Duracell.
- PKop 6y agoThat's not the "reason" though, that's the rationalization