I always found the name incredible confusing since there is a major German newspaper called ZEIT: https://www.zeit.de/ https://www.zeit.de/ I wonder whether th

I always found the name incredible confusing since there is a major German newspaper called ZEIT: https://www.zeit.de/ https://www.zeit.de/ I wonder whether the rebrand is because of that. If they want to operate in Germany the new name is definitely better.