Interesting article; a search engines' strength is in linking keywords to text based content, but they do a very poor job directing customers to modern web appl

Interesting article; a search engines' strength is in linking keywords to text based content, but they do a very poor job directing customers to modern web applications. Easy example: search for the term "social network", and try to locate Facebook. I gave up after five pages. The point is that if your site is an application, rather than a repository of written content, SEO is going to mean writing keyword laced content, and then building inbound links. Obviously this is a sub-optimal way to market if you're a startup; it's far better to grow as Facebook did, by word of mouth and strong network effects.