>Is it “blatantly wrong” to say they’re measuring employees or not? Yes, because they are not measuring each employee individually. At no point in the decision

>Is it “blatantly wrong” to say they’re measuring employees or not? Yes, because they are not measuring each employee individually. At no point in the decision-making process individual employee data is used. They are obtaining and using the data as an anonymized aggregate and then draw conclusions based on it. Which is very different from what "heatmapping employees" would imply. If it was "heatmapping stores" in the original post title (which was changed since I posted my first comment in this thread), then I would have no issue with it whatsoever.