"started almost 13 month ago, but till this day we don't have a clear understanding who our customer are" This takes time but the key is that all of you as cof

"started almost 13 month ago, but till this day we don't have a clear understanding who our customer are" This takes time but the key is that all of you as cofounder need to make this a priority. I literally was thinking who the heck is my target customer today and I have been running a bootstrapped company for almost 6 years BUT the point is that you have to constantly refine that as needed. Honestly, if you cofounders don't understand that it is all about identifying the market and the whole "product market fit" thing, it will be over anyway.