Well, almost every aspects in human civilization try to affect your behavior and I think a translation of this into a binary question of free will is very likel

Well, almost every aspects in human civilization try to affect your behavior and I think a translation of this into a binary question of free will is very likely over-simplification. Historical arguments on free will has been a very complex one and prone to errors, so I wouldn't step into this landmine. Beside of free-will arguments, I'm seeing the huge (both positive and negative) impacts of ads on both societal and economical aspects and there's no real practical way to make it undone, it's pretty important to guide it to the right way. Yes, you can argue that it's better not to have it from the first moment but it's not the reality so the only option is making it better.