There are two separate things here. There's going to a company and saying "Are you SOC2? If not, we need you to be, and that requires a pentest - please go do

There are two separate things here. There's going to a company and saying "Are you SOC2? If not, we need you to be, and that requires a pentest - please go do that before we engage." There may also be, in this same vein, "We're strategic partners, we'll help you get that pentest". This is very common, I suspect the vast majority of pentests are compliance (and essentially sales) driven and would fall under this category. That's different from "We have already engaged, you are already compliant with SOC2, you may do your own pentests, we will now separately pay for and manage a pentest of your company". This is not something I've seen too much of - perhaps that's just me not paying attention? But I'd be surprised if this were common at all. Though I want to again restate that the article is focusing on VRP.