Does Amazon pretends to do AI? They are just offering a platform to do your own Machine Learning. I don't think they ever said their search engine was doing any

Does Amazon pretends to do AI? They are just offering a platform to do your own Machine Learning. I don't think they ever said their search engine was doing anything smart. EDIT: scrap that, I didn't mean Alexa, which is doing AI obviously, but the search engine of Amazon's retail website. Anyway, NLP is hard and everyone sucks at it. Think about it: just building something that could work with any <N1> <preposition> <N2> or any other way to express the same requests would mean understanding the relationships of every possible combinations of N1 and N2. It means building a generalized world model that is quite different from simply applying ML to a narrow use case. Cracking that would more or less mean solving general AI which probably won't happen soon.