"When a measure becomes a target, it ceases to be a good measure." (Goodhart's law) A team that ships often is arguably doing great (because complex things tha

"When a measure becomes a target, it ceases to be a good measure." (Goodhart's law) A team that ships often is arguably doing great (because complex things that work are made out of simple things that work, and early feedback is important), but you can definitely just ship random shit and be satisfied with it if you've set your mind to ship often without regard to the proper way it should be done. Shipping often is easy, shipping often good things is hard.