We did some market research using Facebook ads and we were super satisfied. In this particular case, we were interested in a specific customer segment (what the

We did some market research using Facebook ads and we were super satisfied. In this particular case, we were interested in a specific customer segment (what they like, location, status, etc.) and Facebook ads did a great job. Google ads and other services were useless. If other words, it is mistake to equate Google AdWords with Facebook Ads platform. They should be used differently.