This is one of those things that seems to me, on a very superficial level, to be "fair" -- online advertising companies have DECIMATED traditional media -- but

This is one of those things that seems to me, on a very superficial level, to be "fair" -- online advertising companies have DECIMATED traditional media -- but I can't help but feel there are some really strange second- or third- order effects coming down the line. This is just such an unnatural? forced? solution, and in my very limited experience, that leads to weird incentives later down the line. It sort of feels like Google and Facebook are being incentivized to NOT display the content of traditional media institutions. That... doesn't seem like the intent.