the primary issue is the ad market capture by G+FB. Instead of forcing them to pay up, force them to provide evidence that their advertising works, and that the

the primary issue is the ad market capture by G+FB. Instead of forcing them to pay up, force them to provide evidence that their advertising works, and that the market capture is not just capture-by-marketing or regulatory-capture of the entire advertising pie. Also, break up their monopolizing tactics, like not sharing search queries with target sites (removal of referral) and monopolizing the browser search bars. Maybe G should share the search term instead of revenue.