The article doesn't really make it clear exactly which ads Australia is trying to get a piece of. If Google is taking article content from publishers and combin

The article doesn't really make it clear exactly which ads Australia is trying to get a piece of. If Google is taking article content from publishers and combining it with ads before sending it to the user, I get why they'd want that money. If however, they're trying to get ads from Google search results, how does that make any sense at all? That's like every business in town trying to get ad revenue from the Yellow Pages.