I'm a Googler in Ads. This is a multi-faceted issue and there are tons of legitimate points on both its criticism and defense but IMO the backlash itself is des

I'm a Googler in Ads. This is a multi-faceted issue and there are tons of legitimate points on both its criticism and defense but IMO the backlash itself is deserved, especially for a number of anti-competitive business practices. But probably the exact same criticism can be applied to Apple, Amazon and Microsoft so I consider this to be more of a general tech sector problem where network effects tend to be amplified by its nature and perhaps better handled by regulations. For privacy perspective, I'm not very satisfied with the status quo, but at least for Ads, privacy is now the top priority with a strict deadline so the situation may get improved. But I still think collecting less (or no) user data solves just a part of the problem; users still don't have understanding on what the real trade-off between their privacy and benefits to themselves/the overall web ecosystem from the ads they're watching is. Without this information, users cannot really make informed arguments and decisions on their privacy and ads. IMO, this is one of the fundamental reason of having significant discrepancies on the ads' perception across many people. But as this is not just a technical problem like 3rd party cookie but more of a subjective issue, this might be a much harder problem to tackle though.