3 ms·

Well isn't it basically because when you are on Google you often have the intent to buy something say plan a trip, rent a car or find a restaurant or whatever.

by jayzee 16y ago

Well isn't it basically because when you are on Google you often have the intent to buy something say plan a trip, rent a car or find a restaurant or whatever. On facebook you are checking out your friends and the adds are not immediately relevant to the reason why you are on facebook. makes a huge difference. Facebook needs to build a search engine and the social graph should be a subset of the results like Google categorizes images, videos, maps etc on the top/left. Once fb builds buys a real search engine (blekko) the game could change very very suddenly

lallysingh 16y ago
Nope. I'm often on gmail and am looking at an email from a (non-technical) friend of mine, when a little text ad for a nice little 1U opteron machine shows up top. I click, because I'm interested.
- esmevane 16y ago
  This is just evidence of the failure of the Facebook ad platform. With the sheer abundance of data that Facebook commands, this should not be the case.
  - lallysingh 16y ago
    I donno. I was looking for opteron serversm (still am, actually). I don't think there's anywhere that facebook would actually know that. I'd ignore any intel boxes, so they'd have to be pretty accurate to get something that I'd click on. If I was facebook, I'd focus on social activities that I'd be interested in while interacting with my friends. Ski trips, wii games, etc.
- jayzee 16y ago
  Yeah... such curiosity clicking costs advertisers. Conversions on the fb platform are abysmal.
Lookinggood 16y ago
I think FB adds will get to revolve around "performance based advertising" (targeting users) on a global scale. Google will then find its way 'in' via it's Invite Media. Facebook will help provide the Data, as will Google et al ...Data is the 'key', I feel... http://seekingalpha.com/user/36191/instablog/search?terms=Performance%20based%20Advertising http://seekingalpha.com/user/36191/instablog/search?terms=Pe...

by jayzee 16y ago

lallysingh 16y ago

Nope. I'm often on gmail and am looking at an email from a (non-technical) friend of mine, when a little text ad for a nice little 1U opteron machine shows up top. I click, because I'm interested.

esmevane 16y ago
This is just evidence of the failure of the Facebook ad platform. With the sheer abundance of data that Facebook commands, this should not be the case.
- lallysingh 16y ago
  I donno. I was looking for opteron serversm (still am, actually). I don't think there's anywhere that facebook would actually know that. I'd ignore any intel boxes, so they'd have to be pretty accurate to get something that I'd click on. If I was facebook, I'd focus on social activities that I'd be interested in while interacting with my friends. Ski trips, wii games, etc.
jayzee 16y ago
Yeah... such curiosity clicking costs advertisers. Conversions on the fb platform are abysmal.

Lookinggood 16y ago

I think FB adds will get to revolve around "performance based advertising" (targeting users) on a global scale. Google will then find its way 'in' via it's Invite Media. Facebook will help provide the Data, as will Google et al ...Data is the 'key', I feel... http://seekingalpha.com/user/36191/instablog/search?terms=Performance%20based%20Advertising http://seekingalpha.com/user/36191/instablog/search?terms=Pe...