> People are notoriously ineffective at predicting their behavior under different conditions. In late December they spend thousands of dollars for gym membershi

> People are notoriously ineffective at predicting their behavior under different conditions. In late December they spend thousands of dollars for gym memberships they abandon by February. They say they'll never smoke or drink again before quitting many times. Psychologists call the effect empathy gaps. That's not so much ineffectiveness of prediction as it is living through hopes and ideals. And that's human.