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You have a point, but 99.9% of consumers cannot follow your reasoning. What they will see is this: "Apple and Google selflessly implement a new magic technolog
by lr10g 7y ago
You have a point, but 99.9% of consumers cannot follow your reasoning. What they will see is this:
"Apple and Google selflessly implement a new magic technology to save our lives. This involves a tiny little bit of contact analysis. Who would possibly resist!"
For these 99.9% the association "contact tracing good" has now been established. Companies will slowly go further and further in the future, because this event has established a precedence case.
Anchoring bad things to positive events and outcomes works. Advertising works, not for HN readers but for the general population.
- the_mitsuhiko 7y ago> What they will see is this That is not at all what consumers see where I am (Austria). The news of Apple/Google doing contract tracing or supporting it has been very badly received here. People would rather trust a centralized system run by PEPP-PT than a decentralized system aided by Google/Apple.
- therealdrag0 7y agoEh, seems like the opposite. So many people are both skeptical of surveillance and ignorant of technical implementation that no matter how secure/anonymous it is they will FUD about it and think the advertising is lies. And all the other people who don’t care about existing tracking will continue to not care.