One way to win at anything in life is to be counter cyclical. Sure you can also win by being best but the numbers are stacked against you when everyone is doing

One way to win at anything in life is to be counter cyclical. Sure you can also win by being best but the numbers are stacked against you when everyone is doing the same. As someone funnily quipped the pandemic is so bad that most places are out of stock on podcasting microphones. If everyone is podcasting and writing apps then it’s much harder to get through the noise. Find something that no else is doing, maybe something that requires physical presence, just to be contrarian. So now might a great time to write some software but now and in a few months will be a particularly hard time to turn that into a profitable business. Remember VCs don’t care if you take losses.